WHO AM I? I’m a break-through-the-clutter content crafter, conceptual thinker, brand steward, proofreader, deadline juggler, empathic leader, toddler wrangler, lover of good cookies and good dogs (AKA all dogs). Still interested in getting to know me? Learn about my background below.
EXPERIENCE
VML (formerly Wunderman Thompson) | WASHINGTON, DC (working remotely out of Raleigh, NC)
November 2021–Present | Associate Creative Director (Copy)
Lead a team of talented writers and art directors
Develop brand voice and messaging
Craft copy for web, email, organic and paid social, print, and TV
Concept creative campaigns
Help plan and oversee photoshoots
Present and defend work to internal teams and clients
Collaborate with writers, art directors, designers, strategists, UXers, and developers
Clients include Boehringer Ingelheim and Pfizer
WUNDERMAN THOMPSON DC | WASHINGTON, DC
March 2015–November 2021 | Senior Copywriter
Produced copy for web, email, social, print, and TV
Crafted brand guidelines
Directed voiceover talent for social videos and TV
Overhauled two disease awareness websites–Arthritis.com and LungsandYou.com
Clients included Pfizer, Boehringer Ingelheim, Invisalign, XBOX, and Galderma
ROSETTA STONE | ARLINGTON, VA
January 2015–March 2015 | Writer
Created content for web, email, social, and print
Concepted creative campaigns
CALDWELL VANRIPER | INDIANAPOLIS, IN
July 2014 –January 2015 | Writer
Wrote copy for web, email, social, print, and radio for both B2B and DTC
Directed voiceover talent when recording radio spots
Concepted creative campaigns
Clients included Bryant Heating and Cooling, IU Kelley School of Business, and Citizens Energy Group
EDUCATION
BUTLER UNIVERSITY | INDIANAPOLIS, IN
August 2010–May 2014
B.A. Strategic Communications, Minor Sociology, 3.87 GPA
AWARDS
Graduated cum laude, dean's list for 8 semesters, recipient of the 2010 Eli Lilly Full-Ride Scholarship
CONTACT
lorihodgen1@gmail.com | 260-336-9380 | Portfolio (password: pharma)